How to Use AI Tools to Make Data Actionable VisionEdge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, "I know half the money I spend on advertising is wasted, but I can never find out which half," couldn't have imagined the analytical power of today's innovative artificial intelligence (AI) tools for marketers. Google Analytics is the single-most popular website analytics tool on the market–it is used by more than half of all websites. But if you are one of the millions of marketers who use Google Analytics, you know that although it provides a lot of data, it doesn't reveal any real insights. It will show you a lot of numbers related to your site traffic, but it doesn't tell you what the data means or what to do with all of that information. Social media platforms like LinkedIn, Twitter, and Facebook provide their own metrics regarding your account activity and engagement. Your CRM or marketing automation system supplies additional data.