The Art of Artificial Intelligence

The digitally savvy and world-renowned Cleveland Museum of Art has been transforming the way people interact with art through its integration of onsite and virtual technology. And through the last few years, CMA has been collecting massive quantities of data as part of its quest to become a full-fledged data-driven museum. Last September, the museum partnered with Pandata, a Lakewood-based data science company, to distill all the raw bits and bytes of location data to help determine how to ramp up visitor engagement to the next level. A cross-collaborative museum team and Pandata spent the bulk of the last year analyzing, testing and verifying the quality of the data, before launching the first phase of its data toolset project on July 1. "We have our first iteration of data visualizations that will give us a closer look at pathways and time spent in the museum," said Jane Alexander, the museum's chief digital information officer. From cultural institutions and nonprofits, to entities small and large in the for-profit world, artificial intelligence is revolutionizing the way companies and organizations operate.