Beauty care pioneers self-service AI, AR technology

Artificial intelligence and augmented reality are still in the early stages of adoption in retail. The beauty care sector, however, has grabbed these bulls by the horns, which isn't surprising when you consider how personal the buying experience is. "Try more, (you) definitely buy more," observed Forbes contributor Laura Heller in introducing "Beauty Tech 360: AI and AR Personalized Solution" during the recent CES show at the Las Vegas Convention Center. The session, moderated by Adam Gam, U.S. chief marketing officer at Perfect Corp., addressed how brands and retailers are leveraging custom technology solutions across omnichannel touchpoints -- including interactive kiosks -- to better understand and meet customers' needs. Perfect Corp's AI-powered YouCam beauty app allows customers to "try on" beauty products and has launched in several stores.