Sprint, Microsoft, Experian See Opportunities in AI - Chiefmarketer

Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved. "We also definitely haven't seen a need for less people," says Christy Egbert, customer base marketing manager, Sprint Prepaid Brands, who works with the company's retention marketing team in the highly competitive prepaid space. Rather, there has been a shift in how people are needed to leverage and optimize the opportunities AI can create. The brand started using AI in outbound marketing, and is now looking at inbound.