Disney to Test AI Bias Check for Representation in Television and Film

In light of the fact that Siri was released back in 2011, it seemed to not have bothered Apple much at all that it was assigning Siri such a coy, stereotypically feminine response that it was allowed to stay in the program for close to eight years. As the UNESCO report points out, "Siri's'female' obsequiousness -- and the servility expressed by so many other digital assistants projected as young women -- provides a powerful illustration of gender biases coded into technology products."