Where Does It Hurt? New AI Platform Can Help Assess Your Ailments

After six years in incubator development, KBS Albion and start-up Ada Health have released a artificial intelligence (AI) engine and app to provide health assessments in response to real-time patient symptom data. Berlin-based health tech startup Ada Health approached London-based KBS Albion to help develop this app. "Almost all our work is analogous to the work we did for Ada, blending business innovation with brand and product design," says Adam Lawrenson, ECD, KBS Albion. KBS and Ada had to conduct a "huge amount" of upfront research to understand consumer responses to digital health globally. "To do this, we had to design a specific methodology," with help from University College London, says Lawrenson. "We then had to create a name, brand and identity that would resonate globally.