Conversational Computing - Success @ Creative PR Blog

One of the major announcements to come out of Microsoft's Build 2016 developer conference today was the bet the company is making on bots. Microsoft believes that bots are the new apps. Yesterday, they invited developers to build bots for Cortana, the company's virtual assistant. Cortana, for you non-gamers, is a virtual persona character from Microsoft's blockbuster first-person shooter Halo franchise. Microsoft is betting on the notion of "conversational computing," which is why the company is putting its voice recognizing virtual assistant front and center.