Enhancing Customer Experience with AI TechBullion

As products are getting more and more similar, technical differentiation becomes harder and puts excessive and unjustified pressure on the final retail price. In these conditions, another differentiation strategy could be to focus on customer experience. Long gone is the era of mass products, even if mass production is still on the rise. Personalization can mean that the same mass-produced item is sold in different markets and serving different needs, and this is just the tip of the iceberg. AI brings the opportunity to offer personalized customer care 24/7 for a fraction of the cost and with constant joy--the chatbot never has a bad day.