Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Gordon S. Linoff, Michael J. A. Berry: 9780470650936: Amazon.com: Books

Who will remain a loyal customer and who won't? Which messages are most effective with which segments? How can customer value be maximized? This book supplies powerful tools for extracting the answers to these and other crucial business questions from the corporate databases where they lie buried. In the years since the first edition of this book, data mining has grown to become an indispensable tool of modern business.