Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Gordon S. Linoff, Michael J. A. Berry: 9780470650936: Books


In the years since the first edition of this book, data mining has grown to become an indispensable tool of modern business. The book retains the focus of earlier editions showing marketing analysts, business managers, and data mining specialists how to harness data mining methods and techniques to solve important business problems. After establishing the business context with an overview of data mining applications, and introducing aspects of data mining methodology common to all data mining projects, the book covers each important data mining technique in detail. The companion website provides data that can be used to test out the various data mining techniques in the book.

Causality: Models, Reasoning and Inference


It shows how causality has grown from a nebulous concept into a mathematical theory with significant applications in the fields of statistics, artificial intelligence, economics, philosophy, cognitive science, and the health and social sciences. The book will open the way for including causal analysis in the standard curricula of statistics, artificial intelligence, business, epidemiology, social sciences, and economics. The first edition of Causality has led to a paradigmatic change in the way that causality is treated in statistics, philosophy, computer science, social science, and economics. In this revised edition, Judea Pearl elucidates thorny issues, answers readers' questions, and offers a panoramic view of recent advances in this field of research.