Book


Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Gordon S. Linoff, Michael J. A. Berry: 9780470650936: Amazon.com: Books

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In the years since the first edition of this book, data mining has grown to become an indispensable tool of modern business. The book retains the focus of earlier editions showing marketing analysts, business managers, and data mining specialists how to harness data mining methods and techniques to solve important business problems. After establishing the business context with an overview of data mining applications, and introducing aspects of data mining methodology common to all data mining projects, the book covers each important data mining technique in detail. The companion website provides data that can be used to test out the various data mining techniques in the book.