Paid Program: Infusing Intelligence

From stock trades to credit card purchases, the financial services sector has always been a powerhouse of data generation. Today, many financial institutions are harnessing insights from this data--using artificial intelligence and machine-learning tools to serve customers in new, innovative ways and quickly expand their service offerings. According to a 2020 survey of over 150 financial services firms by the Cambridge Centre for Alternative Finance and the World Economic Forum, artificial intelligence is expected to become an essential business driver across the industry, with 77% of respondents anticipating AI will "possess high or very high overall importance to their businesses within two years." The same survey revealed the range of applications of AI and machine learning, from risk management and product development to customer service and client acquisition. So it's no secret that AI and machine learning are playing a foundational role in financial services.