The Next Wave: Improving Content Marketing with AI - IDG Enterprise

The concept has been around for decades and most of us use it everyday without thinking about it. However, AI represents the next wave in marketing innovation for tech marketers and will become more prevalent in 2017 and beyond. AI is a collection of technologies and algorithms that do things that require human intelligence such as learning, understanding natural language, image recognition and problem solving. A simple example is when someone calls your iPhone an algorithm searches your phone data for a possible match to identify the caller. Another common use case is bidding/optimization tools on programmatic ad platforms; and ad A/B testing is conducted by machine learning and AI tools.