6sense Announces Patent Protecting Machine Learning Method to Predict B2B Sales

The 6sense patented approach enables, in certain embodiments, the collection of intent and/or static, profile fit data, transformation of unstructured data into structured data, calculation of buyer intent signals, mapping of unknown prospects to known buyers, and the ability to determine where buyers are in their journey (awareness, consideration, decision, purchase). The patent supports what 6sense views as the future of B2B marketing and sales: Omni-channel connectivity, visibility, attribution and the predictions to target the right audience at the right time, when they have demonstrated a need and propensity to purchase. "Among our accomplishments over the last several years, receiving this patent tops the list. After years of hard work and a five-year-long filing process, I hope this patent communicates to our customers, prospects and the wider industry that we truly were the first to market," said Kahlow. "When we started this journey, I knew we were onto something that no one else was thinking about, let alone doing yet. Aside from what this milestone means for 6sense, if it can serve as an inspiration to any woman at a time when women hold only a small fraction of technology patents, I've succeeded beyond my wildest dreams; I know at the core of it all, my purpose in life is to inspire women and girls."