How To Use Innovation To Avoid Corporate Disruption

Today, many businesses have entered the "innovation imperative" -- an executive mandate for the company to launch the next wave of innovation in their industry, all while maintaining and improving business with their current customers. I work on a team at Epsilon tasked with corporate innovation within our agency services discipline. Across the agency, our innovation team is charged with leveraging research and data in all its shapes, sizes and types to figure out what makes consumers tick so we can help our clients connect with them through smarter marketing and more effective creative. For example, we've recently introduced machine learning as a new accelerant to our data-infused creative process. Innovation really is key for any company seeking to proactively thwart disruption to their business model, operations or products.