Voice Technology and AI: Powering Patient Experience & Expectations

Understanding changes in patient experiences is an important facet towards enhancing patient engagement and centricity. It's clear that new digital devices and AI are changing the way that patients search for medical information on the internet, based on discussions at the recent PanAgora's Pharma Customer Experience Summit in New Jersey. Voice is the new digital experience. With the rise of novel Voice User Interface (VUI) household products, such as Amazon Alexa and Google Home and VUI integration in smart devices, Murray Izenwasser, VP of Digital Transformation and CMO of AAJ Technologies, discussed the big opportunity such devices offer to better connect patients with the biopharmaceutical industry. Izenwasser demonstrated that VUI device adoption has seen a faster market penetration rate compared to smart phones, TV, radio, and the Internet.