How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. One of its biggest strides in this area has been the use of artificial intelligence, made possible by a long-standing partnership with IBM. Here's a look at how Wimbledon is upping the ante when it comes to AI, and how the technology is enriching the fan experience. While big-name matches might still draw in TV audiences, 'appointment viewing' seems to be in decline for sporting events like Wimbledon.