Twitter Data Business Is Growing As Jack Dorsey Courts Developers

Twitter was not always an advertising business, and it doesn't want to limit itself to promoted tweets. Under second-time CEO Jack Dorsey, the company has been reinvigorating its foundation as a real-time data service, and the revenue is following. Since Dorsey arrived last summer, he has been cultivating relationships with developers -- particularly those who pay for Twitter's data. In February, Dorsey listed developers as his fifth priority, behind the more obvious need to address the core service, live video, creators and safety. But interestingly, this fifth priority is the one that's already been bringing in more cash and continues to make Twitter relevant.