China's biggest search engine is to set launch a ChatGPT rival in March

Chinese search giant Baidu aims to introduce a ChatGPT-like AI service that gives users conversational results, Bloomberg has reported. It'll be based on the company's Ernie system, a large-scale machine-learning model trained over several years that "excels at natural language understanding and generation," Baidu said in 2021. Open AI's ChatGPT has taken the tech world by storm of late, thanks to its ability to answer fact-based questions, write in a human-like way and even create code. Microsoft invested $1 billion in Open AI back in 2019, and reportedly plans to incorporate aspects of ChatGPT into its Bing search engine. Google, meanwhile, likely sees the technology as a threat to its search business and plans to accelerate development of its own conversational AI technology.