Is AI the future of Hollywood? How the hype squares with reality

For every problem you can think of, someone is out there pitching a solution that involves artificial intelligence. AI could help solve such intractable problems as climate change and dangerous work conditions, the technology's most eager boosters promise. It could even fix the much-maligned "Game of Thrones" finale, if you believe one of the industry's most powerful proponents and a featured speaker at this month's South by Southwest conference. "Imagine if you could ask your AI to make a new ending that goes a different way," said Greg Brockman, president and co-founder of OpenAI, the research group behind the conversation software ChatGPT and the image-generation module DALL-E. "Maybe even put yourself in there as a main character or something, having interactive experiences."