Marketing AI: What You Need To Know To Make Your Marketing Better - Heidi Cohen

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality: You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. More importantly, did you know: Many organizations already have started to automate repetitive functions using Marketing AI to achieve business goals? BUT: Don't ask HAL 9000 from 2001: A Space Odyssey or C-3PO and R2-D2 from Star Wars to help you.