How to Prevent AI Dangers With Ethical AI

After widespread protests against racism in the U.S., tech giants Microsoft, Amazon and IBM publicly announced they would no longer allow police departments access to their facial recognition technology. Artificial intelligence (AI) can be prone to errors, particularly in recognizing people of color and those in other underrepresented groups. Any organization developing or using AI solutions needs to be proactive in ensuring that AI dangers don't jeopardize their brand, draw regulatory actions, lead to boycotts or destroy business value. Microsoft President Brad Smith was widely quoted as saying his company wouldn't sell facial-recognition technology to police departments in the U.S., "until we have a national law in place, grounded in human rights, that will govern this technology." So, in the absence of highly rigorous institutional protections against AI dangers, what can organizations do themselves to guard against them?