More Marketers Look to AI to Help Develop Content Marketing Strategies - eMarketer

Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization (SEO) and content performance marketing company, and SurveyMonkey looked at the probability that US market leaders will use AI or deep learning to develop their 2017 content marketing efforts. While a large share of respondents (57.1%) said they're unlikely to use AI or deep learning in their content marketing, a significant number felt differently. For example, nearly a third (31.4%) of respondents said they were somewhat likely to use AI to help flesh out their content marketing strategy. And an additional 8.7% said they were very likely to do so.