What Is Unstructured Data and Why Is It So Important?

The amount of data generated daily is just mind-boggling. And as much as 90 percent of that data is defined as unstructured data. But what does that mean and what do you need to know about unstructured data? Data that is defined as unstructured is growing at 55-65 percent each year. Unstructured data can't be easily stored in a traditional column-row database or spreadsheet like a Microsoft Excel table.