Predictive Analytics 101

"Who cares if we find out we lost a customer after she left?" The objective of predictive analytics is not just understand why you lost a customer but how to prevent you from losing one before it happens. Insight, not hindsight is the essence of predictive analytics. How organizations instrument, capture, create and use data is fundamentally changing the dynamics of work, life and leisure. Analytics is the discovery and communication of meaningful patterns in data (corporate, product, channel, and customer). All of these need data. Data is the new oil. Cloud is the new pipeline. Digital use cases is the new experience frontier.