Google is now using deep learning to measure store visits

Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of a buzzword as they come. As obnoxious as the term is, the problem it underscores is a serious one for marketers.