TIFIN Announces SaaS-based AI Platform for Modern Distribution

TIFIN, the wealth AI platform known for its engaging experiences to enable better outcomes, has launched a new platform, TIFIN AMP, that addresses distribution frictions in the asset management industry. This new platform combines marketing, data science and sales enablement capabilities to drive more intelligent and modern distribution. The asset management industry is facing multiple challenges with the rapid proliferation of investment products, fee pressures and increasingly fragmented sales channels. As firms grapple with these challenges compounded with constrained sales capacity and limited integration between marketing, data, and sales efforts, TIFIN is introducing an interconnected AI-powered SaaS platform that integrates data from marketing and awareness activities, CRM information, and other data feeds, to generate actionable signals to fuel lead generation, qualification, nurturing and optimization in a firm's sales efforts. "Historically, distribution intelligence has been largely limited to data analytics and summary of purchased data feeds." said Dr. Vinay Nair, Founder & CEO of TIFIN.