How Should We Think about the Ethics of Artificial Intelligence?

Now, more than ever, our everyday technology provides brands and advertisers with a unique window into consumer psychology. Questions around ethics, consumer rights, transparency, and data privacy are deserving of careful thought and deliberation. These issues are central to the work of Fiona McEvoy, an AI ethics writer, researcher, and speaker, based in San Francisco, California. She was named one of the 30 Women Influencing AI in San Francisco by RE•WORK and one of the 100 Brilliant Women in AI Ethics (2019 & 2020). As opposed to other business industries, why does the technology sector pose unique ethical challenges?