Deepfake reality check: AI avatars set to transform business and education outreach

In the digital age, the line between the material world and simulation often blur. The realm of simulacra is very much intermeshed within an increasingly virtual reality. The proliferation of synthetic media has created a vast realm of possibilities from deepfake-enabled political misinformation to a wholly new type of computer-generated Instagram influencer. Moving forward, synthetic media and artificial intelligence (AI) could transform the way companies target global audiences and provide internal core competency training. Digital education avatars could also boost engagement and memory retention in the virtual classroom.