Google is using machine learning to create a news feed from your searches ZDNet

Google has updated its mobile app with a more personalized news feed and a new button to follow topics from search results. Google introduced a news feed in December which offered a series of cards containing news that reflects previous searches as well as local weather, sports, TV schedules, movies trailers, and other content. Software as a Service offers irresistible benefits for organizations of all sizes -- from cost savings to scalability to mobile accessibility. Today's update introduces the "smart feed" which makes it easier for users to follow topics of interest and discover new content without necessarily typing out a search query. Also, the feed will now be influenced by trending subjects in the user's area and around the world.