Big Data At Wimbledon: How Machine Learning and AI Help Engage The Audience

WIMBLEDON fans are being served a mash up of machine learning and advanced analytics in a bid to capture viewers' attention on social media and digital platforms. Statistics and analytics have been a big feature of grand slam tennis for some years now. But what's new this year is Watson. IBM's flagship AI-driven analytics platform has been tasked with crunching through the hundreds of thousands of social media and online posts which the event generates. It's mission will be to find the stories that fans are most engaged with, and drive creation of the sort of content that they most want to see.