Making Customer Feedback More Actionable with Artificial Intelligence (AI) - Mopinion

Artificial Intelligence (AI) is essentially a technique used to enable computers to'mimic' human behaviour. Some even see it as synonymous with an exact replica of the human thought process. However, when it is used in marketing we're not necessarily talking about actual artificial intelligence, but rather applications of the sort, including machine learning and natural language processing. AI presents myriad opportunities for businesses that use large sums of data. Applications such as machine learning, for example, enable businesses to uncover particular insights within their datasets and clearly see patterns in that data.