Taste Testing Beer Brewed With Artificial Intelligence

With a thrilling blend of customer feedback, digital interfaces, algorithms, and nuanced brewing, a British company has concocted four beers using artificial intelligence, and they are now available in the United Kingdom. The company, IntelligentX, created a survey system that uses Facebook Messenger chat bots to gather feedback from consumers on their taste preferences for beer. The data is fed into an algorithm to develop a beer recipe that is passed on to actual humans who brew, bottle, and share the beers. The whole system is like crowdsourcing a recipe for the perfect beer, and IntelligentX thinks it can master the process. A taste tester from Bloomberg sampled some of the beers and consulted with other testers to see how well the automated brewing intelligence (or ABI) system performed.