The use of Augmented Reality in Real Estate is no longer a gimmick

Technology has completely infiltrated the built environment. Between IoT connectivity in buildings, indoor wayfinding and virtual tours, real estate is no longer the tech-averse industry it once was. In the context of digitization, there are new uses for Augmented Reality (AR). The technology has evolved from a marketing gimmick to a solid strategy for asset managers to improve their built environments. The premise of AR technology is the real-time integration of digital information to "augment" the user's physical experience.