Next-gen email: Can AI deliver higher engagement?

Email is the foundation of most marketing programs -- and for good reason. Plus, as Ann Handley, chief content officer for MarketingProfs, pointed out, email is the only digital channel where people (not algorithms) are in control of when and where your content is exposed and to whom. But B2B marketers must rethink how to stand out in today's crowded inboxes. At the most basic level, rising to the top of the inbox is a matter of establishing trust. The 2018 Edelman Trust Barometer survey found global mistrust in business, with the sharpest decline in the U.S., where 42 percent of buyers reported not knowing which brands they could trust.