How Artificial Intelligence Will Impact Corporate Communications

I have seen a glimpse of the future impact of artificial intelligence on corporate communications – and it is good. AI will bring a new level of trust to information, improve the way information is delivered (i.e., via augmented reality and virtual reality apps) and provide better insights and predictive analytics for decision making by corporate communications professionals. My exposure to artificial intelligence has primarily been in the trusted identity technology industry, where AI is starting to revolutionize the digitization of identity and access management, physical access control and cybersecurity, especially as a proactive approach to threat and fraud detection. The management of identities, either physical or digital, is changing rapidly, requiring new ways of thinking to add trust. Trust is an important topic for corporate communications, too. If people do not trust the information coming from a corporation, credibility is lost.