AI for Sales: Deploying Artificial Intelligence in Sales

The rapid growth of digital technologies in the recent years has created a very distinct type of a customer-a customer that allots majority of his/her time on the internet be it via social media networks or mobile. We, our self can identify with them the way we spend most of our time online- and this is majorly affecting the way we communicate with customers. Statista says that as of 2018, "over 4 billion people are active internet users and 3.3 billion are social media users". Plus, out of this digital population, 79% of consumers demand real-time conversations and engagements with brands rather than phone or e-mail. The new type of customer is empowered with all the information and connectivity at their disposal.