3 things customers expect from marketers to prove that they're human

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they're marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools. "There's a reason why this year every company is getting back to strategy and innovation," said Schwanke.