How AI can spot fake online reviews

It is sad to report that, as a people, we have become less trusting in the world around us and the institutions we engage with on a daily basis. According to Gallup, confidence in institutions such as banks, government, and the police (to name a few) have decreased over the past 10 years. When it comes to media, trust in television news and newspapers has decreased by 10 percent since 2006. Both are now trusted by less than 21 percent of the U.S. population, per the same study. From a consumer perspective, instead of relying on salespeople or brand advertising and other traditional sources of media, we now inherently seek answers online.