Data Mining: Market Basket Analysis with Apriori Algorithm

Some of us go to the grocery with a standard list; while some of us have a hard time sticking to our grocery shopping list, no matter how determined we are. No matter which type of person you are, retailers will always be experts at making various temptations to inflate your budget. Remember the time when you had the "Ohh, I might need this as well." Retailers boost their sales by relying on this one simple intuition. People that buy this will most likely want to buy that as well. People who buy bread will have a higher chance of buying butter together, therefore an experienced assortment manager will definitely know that having a discount on bread pushes the sales on butter as well.