A.I. Pop Culture Is Already Here

The New Yorker 

Last month, a YouTube user named demonflyingfox uploaded a video titled "Harry Potter by Balenciaga." It showed characters from the Harry Potter films--Hagrid, Ron, Hermione, Snape, McGonagall, Dobby--as gaunt models with aggressive cheekbones (slightly yassified), dressed in gothic capes and leather jackets. Set against a catwalk-worthy electronica beat, the actors blink, nod, and speak lines from the books which have been remixed with fashion references. "You are Balenciaga, Harry," Hagrid says, instead of breaking the news that Harry is a wizard. The video is strange and hilariously sinister.

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