The AI Search War Has Begun

Every second of every day, people across the world type tens of thousands of queries into Google, adding up to trillions of searches a year. Google and a few other search engines are the portal through which several billion people navigate the internet. Many of the world's most powerful tech companies, including Google, Microsoft, and OpenAI, have recently spotted an opportunity to remake that gateway with generative AI, and they are racing to seize it. And as of this week, the generative-AI search wars are in full swing. The value of an AI-powered search bar is straightforward: Instead of having to open and read multiple links, wouldn't it be better to type your query into a chatbot and receive an immediate, comprehensive answer?