The Feeling of Control Slipping Away

AI is causing a crisis of agency. Back in the web-traffic-obsessed days of 2018, at a time of dawning awareness of how easily audiences online could be manipulated and spoofed by bots, the writer Max Read argued that the internet had crossed a threshold known as "the Inversion." Not only had bots proliferated across the internet; they had come to constitute it. In outnumbering humans, bots were also loosening everyone's grasp on the very reality of online experience. "What's gone from the internet, after all, isn't'truth,' but trust: the sense that the people and things we encounter are what they represent themselves to be," Read wrote.