Everyone Can Be Migos Now

The viral "Hotel Lobby" meme, which lets users inhabit the bodies of Quavo and Takeoff using A.I., resembles a kind of digital blackface, but also speaks to a technology that makes appropriation the default. When I first heard "Versace," the 2013 breakout single by the Atlanta trio Migos, it was like seeing a rainbow for the first time. The hook is just Quavo saying the word "Versace" over and over, saccadic and uninterrupted: "Versace, Versace, Versace, Versace!" It's not the repetition of the designer name itself that gives the song gravitas but how Quavo and his bandmates, Offset and Takeoff, accent and manipulate the word into eighth-note triplets. They didn't invent this style of vocal performance, but they did revolutionize its use in hip-hop and popular music, with everyone from Taylor Swift to Ariana Grande adopting iterations of what came to be known simply as the "Migos flow." In the years following "Versace," the group notched two No. 1 albums, tied a Beatles chart record, and set off multiple online trends.