What Makes a Robot Likable?

On screen, the virtual character sits in a comfortable purple chair. She wears plain pants, a turquoise shirt, and a slim jacket with the sleeves rolled up past her elbows. Her short dark hair is swept to one side and her ethnicity is intentionally ambiguous, according to her developers, a team of researchers with the University of Southern California (USC) Institute for Creative Technologies. Some of the people who have interacted with her assume she is Asian; others conclude she has a completely different ethnicity. "People have come up and said that they're so thankful we paired them with someone of their race because it helped them connect," recalls Gale Lucas, a research assistant professor at USC.