Longevity in Second Life

SL also makes it easy to The past few years have seen a rise in number and popularity meet and interact with new people. of online spaces where individuals can socialize, play, 4. Transaction: Creating content or providing services in SL and learn. All of these spaces face the challenge of retaining can be profitable, with 150M USD in user-to-user transactions the interest of users over time. We study this problem in taking place in the third quarter of 2009 (Linden the context of Second Life (SL).