Evaluation and Deployment of a People-to-People Recommender in Online Dating
Krzywicki, Alfred (University of New South Wales) | Wobcke, Wayne (University of New South Wales) | Kim, Yang Sok (University of New South Wales) | Cai, Xiongcai (University of New South Wales) | Bain, Michael (University of New South Wales) | Compton, Paul (University of New South Wales) | Mahidadia, Ashesh (University of New South Wales)
This paper reports on the successful deployment of a people-to-people recommender system in a large commercial online dating site. The deployment was the result of thorough evaluation and an online trial of a number of methods, including profile-based, collaborative filtering and hybrid algorithms. Results taken a few months after deployment show that key metrics generally hold their value or show an increase compared to the trial results, and that the recommender system delivered its projected benefits.
Jul-14-2014