Marketing Automation


Consumer Insights: Why the Customer Isn't Always Right Marketo

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Every brand needs to have a deep understanding of its target audience. What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. One example that comes to mind is a recent Dove ad that was meant to celebrate the "beauty of diversity" that didn't exactly match consumer expectations.


Oracle bolsters Eloqua with new platform integrations

ZDNet

Oracle on Tuesday introduced new product integrations with the Oracle Marketing Cloud, including tie-ins between Oracle Eloqua and 6sense, Demandbase, LookBookHQ and Mintigo. Eloqua is a key component of Oracle's marketing cloud, offering cloud-based software for automating marketing campaigns. Like other Oracle-branded platforms, software stems from Oracle's $871 million purchase of Eloqua back in 2012. These new integrations are aimed at helping sales teams find high-potential buyers and close deals faster, Oracle said. The link between Eloqua 6Sense is designed to improve pipeline conversion for sales teams.


Marketo Is Building AI Enhancements with Google Cloud - Which-50

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"Marketo is on a mission to build the world's broadest and most powerful marketing engagement platform. With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand," said Steve Lucas, CEO, Marketo. "Together we are envisioning solutions that will quickly put greater insights in the hands of the marketer, saving them time and energy." The Marketo Engagement Platform currently manages nearly half a trillion interactions every year. To make these interactions smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data, and interpret insights without the need of data scientist.


Marketo Collaborates with Google Cloud to Drive Artificial Intelligence Innovation

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San Francisco: Marketo, Inc., the provider of engagement marketing software and solutions, today announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale, and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences. The collaboration will be discussed on stage at Marketing Nation Summit, Marketo's annual conference. "Marketo is on a mission to build the world's broadest and most powerful marketing engagement platform. With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand," said Steve Lucas, chief executive officer, Marketo.


Marketo taps Google AI for new and enhanced marketing tools

ZDNet

Marketing automation firm Marketo is ready to debut its first collaboration with Google since launching their collaboration back in August. The companies announced Monday AudienceAI, a program that combines Marketo's platform with Google's infrastructure and AI tools to help marketers expand their targeted audiences. Marketo, which went private in 2016 in a $1.79 billion buyout with private equity firm Vista Equity Partners, is pitching the platform as a tool for unlocking unused audience segments lying dormant inside data, helping marketers better predict, personalize and perform with AI guidance. AudienceAI uses Google's data analytics and machine learning smarts to find suitable lookalike audiences within a customer's database that can be used to expand the reach of marketing campaigns across email, web, Facebook ads, and other points. The idea is to find contacts likely to have a high chance of success in a given campaign, thereby boosting conversions, revenue and ROI.


Pay Attention to These 6 Marketing Technologies in 2018

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The Chinese New Year of the Dog officially starts on February 16, 2018, but it will more likely be the Year of the Customer for marketers. Consumers report an intense desire for customized engagements across channels, particularly on mobile devices. As a result, CMOs report that customer experience, customer retention and growth, and customer analytics are the most vital areas to support marketing outcomes over the next 18 months. Sixty-four percent of marketing leaders report using or planning to deploy personalization technology, yet they struggle to develop personalized customer experiences across the buying journey. Which technologies should CMOs evaluate to achieve this customer-centric model over the coming years?


The AI-Empowered Marketer: How Artificial Intelligence Enhances the Marketer

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Today's consumers have evolved to expect more from the brands they choose to interact with. The mission for the modern marketer is critical and involves personalizing each experience. How do they do it without sacrificing countless hours?



Marketo Expands AI-Powered Product Suite with Content AI

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SAN MATEO, Calif., Oct. 3, 2017 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience, helping marketers develop data-driven content marketing plans. Today's announcement reinforces Marketo's commitment to providing marketers with leading-edge AI solutions that empower them to win in the Engagement Economy. ContentAI is the only solution that makes content personalization scalable for marketers by auto-discovering and cataloging website assets and using AI to determine the best content to display to each audience. Marketers personalize their websites, mobile experiences, and email with ease through drag-and-drop content placement, while maintaining control over what is delivered through each channel.


How Simon Property Group Rolled Out Chatbots Across Hundreds of Malls

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Enter Snaps, a conversation marketing platform that delivered the level of scale, precision and personalization that Simon Property required. Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, spoke with eMarketer's Maria Minsker about what it takes to build a bot for brick-and-mortar retail. Patrick Flanagan: As the power and reach of messaging apps grows, the need to offer shoppers great brand experiences through these platforms is also growing. For most brands this means that great platforms are needed to build, manage and measure one's messaging efforts. Very few brands send their own emails, but rather utilize an email service provider like Salesforce Marketing Cloud, Responsys or MailChimp.