Product recommendation is the task of recovering the closest items to a given query within a large product corpora. Generally, one can determine if top-ranked products are related to the query by applying a similarity threshold; exceeding it deems the product relevant, otherwise manual revision is required. Despite being a well-known problem, the integration of these models in real-world systems is often overlooked. In particular, production systems have strong coverage requirements, i.e., a high proportion of recommendations must be automated. In this paper we propose ALC , an Auxiliary Learning strategy that boosts Coverage through learning fine-grained embeddings. Concretely, we introduce two training objectives that leverage the hardest negatives in the batch to build discriminative training signals between positives and negatives. We validate ALC using three extreme multi-label classification approaches in two product recommendation datasets; LF-AmazonTitles-131K and Tech and Durables (proprietary), demonstrating state-of-the-art coverage rates when combined with a recent threshold-consistent margin loss.

Conventional preference learning methods often prioritize opinions held more widely when aggregating preferences from multiple evaluators. This may result in policies that are biased in favor of some types of opinions or groups and susceptible to strategic manipulation. To address this issue, we develop a novel preference learning framework capable of aligning aggregate opinions and policies proportionally with the true population distribution of evaluator preferences. Grounded in social choice theory, our approach infers the feasible set of evaluator population distributions directly from pairwise comparison data. Using these estimates, the algorithm constructs a policy that satisfies foundational axioms from social choice theory, namely monotonicity and Pareto efficiency, as well as our newly-introduced axioms of population-proportional alignment and population-bounded manipulability. Moreover, we propose a soft-max relaxation method that smoothly trade-offs population-proportional alignment with the selection of the Condorcet winner (which beats all other options in pairwise comparisons). Finally, we validate the effectiveness and scalability of our approach through experiments on both tabular recommendation tasks and large language model alignment.

Accurately predicting conversion rate (CVR) is essential in various recommendation domains such as online advertising systems and e-commerce. These systems utilize user interaction logs, which consist of exposures, clicks, and conversions. CVR prediction models are typically trained solely based on clicked samples, as conversions can only be determined following clicks. However, the sparsity of clicked instances necessitates the collection of a substantial amount of logs for effective model training. Recent works address this issue by devising frameworks that leverage non-clicked samples. While these frameworks aim to reduce biases caused by the discrepancy between clicked and non-clicked samples, they often rely on heuristics. Against this background, we propose a method to counterfactually generate conversion labels for non-clicked samples by using causality as a guiding principle, attempting to answer the question, "Would the user have converted if he or she had clicked the recommended item?" Our approach is named the Entire Space Counterfactual Inference Multi-task Model (ESCIM). We initially train a structural causal model (SCM) of user sequential behaviors and conduct a hypothetical intervention (i.e., click) on non-clicked items to infer counterfactual CVRs. We then introduce several approaches to transform predicted counterfactual CVRs into binary counterfactual conversion labels for the non-clicked samples. Finally, the generated samples are incorporated into the training process. Extensive experiments on public datasets illustrate the superiority of the proposed algorithm. Online A/B testing further empirically validates the effectiveness of our proposed algorithm in real-world scenarios. In addition, we demonstrate the improved performance of the proposed method on latent conversion data, showcasing its robustness and superior generalization capabilities.

Graph-based recommender systems leverage neighborhood aggregation to generate node representations, which is highly sensitive to popularity bias, resulting in an echo effect during information propagation. Existing graph-based debiasing solutions refine the aggregation process with attempts such as edge reconstruction or weight adjustment. However, these methods remain inadequate in fully alleviating popularity bias. Specifically, this is because 1) they provide no insights into graph aggregation rationality, thus lacking an optimality guarantee; 2) they fail to well balance the training and debiasing process, which undermines the effectiveness. In this paper, we propose a novel approach to mitigate popularity bias through rational modeling of the graph aggregation process. We reveal that graph aggregation is a special form of backdoor adjustment in causal inference, where the aggregation weight corresponds to the historical interaction likelihood distribution. Based on this insight, we devise an encoder-decoder architecture, namely Causality-aware Graph Aggregation Weight Estimator for Debiasing (CAGED), to approximate the unbiased aggregation weight by optimizing the evidence lower bound of the interaction likelihood. In order to enhance the debiasing effectiveness during early training stages, we further design a momentum update strategy that incrementally refines the aggregation weight matrix. Extensive experiments on three datasets demonstrate that CAGED outperforms existing graph-based debiasing methods. Our implementation is available at https://github.com/QueYork/CAGED.

The effectiveness of single-model sequential recommendation architectures, while scalable, is often limited when catering to "power users" in sparse or niche domains. Our previous research, PinnerFormerLite, addressed this by using a fixed weighted loss to prioritize specific domains. However, this approach can be sub-optimal, as a single, uniform weight may not be sufficient for domains with very few interactions, where the training signal is easily diluted by the vast, generic dataset. This paper proposes a novel, data-driven approach: a Dynamic Weighted Loss function with comprehensive theoretical foundations and extensive empirical validation. We introduce an adaptive algorithm that adjusts the loss weight for each domain based on its sparsity in the training data, assigning a higher weight to sparser domains and a lower weight to denser ones. This ensures that even rare user interests contribute a meaningful gradient signal, preventing them from being overshadowed. We provide rigorous theoretical analysis including convergence proofs, complexity analysis, and bounds analysis to establish the stability and efficiency of our approach. Our comprehensive empirical validation across four diverse datasets (MovieLens, Amazon Electronics, Yelp Business, LastFM Music) with state-of-the-art baselines (SIGMA, CALRec, SparseEnNet) demonstrates that this dynamic weighting system significantly outperforms all comparison methods, particularly for sparse domains, achieving substantial lifts in key metrics like Recall at 10 and NDCG at 10 while maintaining performance on denser domains and introducing minimal computational overhead.

Sequential recommendation aims to capture user preferences by modeling sequential patterns in user-item interactions. However, these models are often influenced by noise such as accidental interactions, leading to suboptimal performance. Therefore, to reduce the effect of noise, some works propose explicitly identifying and removing noisy items. However, we find that simply relying on collaborative information may result in an over-denoising problem, especially for cold items. To overcome these limitations, we propose a novel framework: Interest Alignment for Denoising Sequential Recommendation (IADSR) which integrates both collaborative and semantic information. Specifically, IADSR is comprised of two stages: in the first stage, we obtain the collaborative and semantic embeddings of each item from a traditional sequential recommendation model and an LLM, respectively. In the second stage, we align the collaborative and semantic embeddings and then identify noise in the interaction sequence based on long-term and short-term interests captured in the collaborative and semantic modalities. Our extensive experiments on four public datasets validate the effectiveness of the proposed framework and its compatibility with different sequential recommendation systems.

Personalized AI agents are becoming central to modern information retrieval, yet most evaluation methodologies remain static, relying on fixed benchmarks and one-off metrics that fail to reflect how users' needs evolve over time. These limitations hinder our ability to assess whether agents can meaningfully adapt to individuals across dynamic, longitudinal interactions. In this perspective paper, we propose a conceptual lens for rethinking evaluation in adaptive personalization, shifting the focus from static performance snapshots to interaction-aware, evolving assessments. We organize this lens around three core components: (1) persona-based user simulation with temporally evolving preference models; (2) structured elicitation protocols inspired by reference interviews to extract preferences in context; and (3) adaptation-aware evaluation mechanisms that measure how agent behavior improves across sessions and tasks. While recent works have embraced LLM-driven user simulation, we situate this practice within a broader paradigm for evaluating agents over time. To illustrate our ideas, we conduct a case study in e-commerce search using the PersonalWAB dataset. Beyond presenting a framework, our work lays a conceptual foundation for understanding and evaluating personalization as a continuous, user-centric endeavor.

While language models (LMs) offer great potential for conversational recommender systems (CRSs), the paucity of public CRS data makes fine-tuning LMs for CRSs challenging. In response, LMs as user simulators qua data generators can be used to train LM-based CRSs, but often lack behavioral consistency, generating utterance sequences inconsistent with those of any real user. To address this, we develop a methodology for generating natural dialogues that are consistent with a user's underlying state using behavior simulators together with LM-prompting. We illustrate our approach by generating a large, open-source CRS data set with both preference elicitation and example critiquing. Rater evaluation on some of these dialogues shows them to exhibit considerable consistency, factuality and naturalness.

Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals. One popular modern approach is to use semantic IDs (SIDs), which are discrete codes quantized from the embeddings of modality encoders (e.g., large language or vision models), to represent items in an autoregressive user interaction sequence modeling setup (henceforth, SID-based GR). While generative models in other domains exhibit well-established scaling laws, our work reveals that SID-based GR shows significant bottlenecks while scaling up the model. In particular, the performance of SID-based GR quickly saturates as we enlarge each component: the modality encoder, the quantization tokenizer, and the RS itself. In this work, we identify the limited capacity of SIDs to encode item semantic information as one of the fundamental bottlenecks. Motivated by this observation, as an initial effort to obtain GR models with better scaling behaviors, we revisit another GR paradigm that directly uses large language models (LLMs) as recommenders (henceforth, LLM-as-RS). Our experiments show that the LLM-as-RS paradigm has superior model scaling properties and achieves up to 20 percent improvement over the best achievable performance of SID-based GR through scaling. We also challenge the prevailing belief that LLMs struggle to capture collaborative filtering information, showing that their ability to model user-item interactions improves as LLMs scale up. Our analyses on both SID-based GR and LLMs across model sizes from 44M to 14B parameters underscore the intrinsic scaling limits of SID-based GR and position LLM-as-RS as a promising path toward foundation models for GR.

Recommender systems have traditionally followed modular architectures comprising candidate generation, multi-stage ranking, and re-ranking, each trained separately with supervised objectives and hand-engineered features. While effective in many domains, such systems face persistent challenges including sparse and noisy interaction data, cold-start problems, limited personalization depth, and inadequate semantic understanding of user and item content. The recent emergence of Large Language Models (LLMs) offers a new paradigm for addressing these limitations through unified, language-native mechanisms that can generalize across tasks, domains, and modalities. In this paper, we present a comprehensive technical survey of how LLMs can be leveraged to tackle key challenges in modern recommender systems. We examine the use of LLMs for prompt-driven candidate retrieval, language-native ranking, retrieval-augmented generation (RAG), and conversational recommendation, illustrating how these approaches enhance personalization, semantic alignment, and interpretability without requiring extensive task-specific supervision. LLMs further enable zero- and few-shot reasoning, allowing systems to operate effectively in cold-start and long-tail scenarios by leveraging external knowledge and contextual cues. We categorize these emerging LLM-driven architectures and analyze their effectiveness in mitigating core bottlenecks of conventional pipelines. In doing so, we provide a structured framework for understanding the design space of LLM-enhanced recommenders, and outline the trade-offs between accuracy, scalability, and real-time performance. Our goal is to demonstrate that LLMs are not merely auxiliary components but foundational enablers for building more adaptive, semantically rich, and user-centric recommender systems