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Exploiting Data Sparsity in Secure Cross-Platform Social Recommendation

Neural Information Processing Systems

Social recommendation has shown promising improvements over traditional systems since it leverages social correlation data as an additional input. Most existing works assume that all data are available to the recommendation platform. However, in practice, user-item interaction data (e.g., rating) and user-user social data are usually generated by different platforms, both of which contain sensitive information. Therefore, How to perform secure and efficient social recommendation across different platforms, where the data are highly-sparse in nature remains an important challenge. In this work, we bring secure computation techniques into social recommendation, and propose S3Rec, a sparsity-aware secure cross-platform social recommendation framework. As a result, S3Rec can not only improve the recommendation performance of the rating platform by incorporating the sparse social data on the social platform, but also protect data privacy of both platforms. Moreover, to further improve model training efficiency, we propose two secure sparse matrix multiplication protocols based on homomorphic encryption and private information retrieval. Our experiments on two benchmark datasets demonstrate that S3Rec improves the computation time and communication size of the state-of-the-art model by about 40 and 423 in average, respectively.


Value-Aware Product Recommendation by Customer Segmentation using a suitable High-Dimensional Similarity Measure

arXiv.org Machine Learning

This paper presents a novel value-aware approach to product recommendation that simultaneously addresses the high dimensionality and sparsity of user-item data while explicitly incorporating the contribution of each product and user to overall sales revenue. The proposed framework encodes revenue contributions in the user-item matrix and computes customer similarity directly on this basis using suitable distance measures. This enables the segmentation of users according to the revenue-based similarity of their purchase baskets and supports recommendations aligned with profitability objectives. We compare conventional similarity metrics with a novel alternative tailored to high-dimensional contexts and propose three recommendation strategies based on revenue share, product popularity, and expected profit generation. The effectiveness of the proposed method is validated through simulation experiments and a real-world application using the UCI Online Retail dataset.




Cascading Bandits: Optimizing Recommendation Frequency in Delayed Feedback Environments

Neural Information Processing Systems

Delayed feedback is a critical problem in dynamic recommender systems. In practice, the feedback result often depends on the frequency of recommendation. Most existing online learning literature fails to consider optimization of the recommendation frequency, and regards the reward from each successfully recommended message as equal. In this paper, we consider a novel cascading bandits setting, where individual messages from a selected list are sent to a user periodically. Whenever a user does not like a message, she may abandon the system with a probability positively correlated with the recommendation frequency.


No free delivery service Epistemic limits of passive data collection in complex social systems

Neural Information Processing Systems

Rapid model validation via the train-test paradigm has been a key driver for the breathtaking progress in machine learning and AI. However, modern AI systems often depend on a combination of tasks and data collection practices that violate all assumptions ensuring test validity. Yet, without rigorous model validation we cannot ensure the intended outcomes of deployed AI systems, including positive social impact, nor continue to advance AI research in a scientifically sound way. In this paper, I will show that for widely considered inference settings in complex social systems the train-test paradigm does not only lack a justification but is indeed invalid for any risk estimator, including counterfactual and causal estimators, with high probability. These formal impossibility results highlight a fundamental epistemic issue, i.e., that for key tasks in modern AI we cannot know whether models are valid under current data collection practices. Importantly, this includes variants of both recommender systems and reasoning via large language models, and neither naรฏve scaling nor limited benchmarks are suited to address this issue. I am illustrating these results via the widely used MOVIELENS benchmark and conclude by discussing the implications of these results for AI in social systems, including possible remedies such as participatory data curation and open science.




Improved Bayes Risk Can Yield Reduced Social Welfare Under Competition

Neural Information Processing Systems

As the scale of machine learning models increases, trends such as scaling laws anticipate consistent downstream improvements in predictive accuracy. However, these trends take the perspective of a single model-provider in isolation, while in reality providers often compete with each other for users. In this work, we demonstrate that competition can fundamentally alter the behavior of these scaling trends, even causing overall predictive accuracy across users to be non-monotonic or decreasing with scale. We define a model of competition for classification tasks, and use data representations as a lens for studying the impact of increases in scale. We find many settings where improving data representation quality (as measured by Bayes risk) decreases the overall predictive accuracy across users (i.e., social welfare) for a marketplace of competing model-providers. Our examples range from closed-form formulas in simple settings to simulations with pretrained representations on CIFAR-10. At a conceptual level, our work suggests that favorable scaling trends for individual model-providers need not translate to downstream improvements in social welfare in marketplaces with multiple model providers.