Personal Assistant Systems
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Who You Are Matters: Bridging Interests and Social Roles via LLM-Enhanced Logic Recommendation
Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e.g., categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, TagCF exploits the (Multi-modal) LLM's world knowledge and logic inference ability to extract realistic tag-based virtual logic graphs that reveal dynamic and expressive knowledge of users, refining our understanding of user behaviors. On the other hand, TagCF presents empirically effective integration modules that take advantage of the extracted tag-logic information, augmenting the recommendation performance. We conduct both online experiments and offline experiments with industrial and public datasets as verification of TagCF's effectiveness, and we empirically show that the user role modeling strategy is potentially a better choice than the modeling of item topics. Additionally, we provide evidence that the extracted logic graphs are empirically a general and transferable knowledge that can benefit a wide range of recommendation tasks. Our code is available in https://github.com/Code2Q/TagCF.
Path-Enhanced Contrastive Learning for Recommendation
Collaborative filtering (CF) methods are now facing the challenge of data sparsity in recommender systems. In order to reduce the effect of data sparsity, researchers proposed contrastive learning methods to extract self-supervised signals from raw data. Contrastive learning methods address this problem by graph augmentation and maximizing the consistency of node representations between different augmented graphs. However, these methods tends to unintentionally distance the target node from its path nodes on the interaction path, thus limiting its effectiveness. In this regard, we propose a solution that uses paths as samples in the contrastive loss function. In order to obtain the path samples, we design a path sampling method.